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As Asia Cup, World Cup goes free on mobile, Hotstar plays on volume; slashes mobile ad rates

Integral Ad Science rolls out new ad measurement tool for YouTube Shorts

Top advertisers exploring AI news anchors, say they can bring back trust in news television

ReBid launches GPT-based AI assistant for advertisers

Voot redirects users to JioCinema; how much sense does the unified App make?

IAS expands brand safety and suitability measurement for Google Video Partners

Tyroo partners with Pinterest to enable advertisers to reach global audience

Taboola generative AI capabilities now available for advertisers running campaigns in English

ICC World Cup ad rates touch all-time high; Disney Star set to make up for IPL shortfall

Yandex begins testing placing ads on Telegram channels