Yandex begins testing placing ads on Telegram channels

Yandex, one of Europe's technology companies, has begun testing a new tool for advertising placement in Telegram channels.

With a global monthly active user base exceeding 700 million, Telegram has emerged as a popular messaging platform that connects people from around the world. Unlike other closed platforms, Telegram is open for external integrations. This makes it possible to build an external monetisation solution and enable channels to earn more by investing in creating new content for users.

Yandex said, “Leveraging Yandex's expertise in delivering targeted advertisements, the company has adapted its proprietary solutions to cater specifically to the messaging service of Telegram. By using Yandex's advanced advertising algorithms, Yandex ensures that ads are placed as effectively as possible. This integration provides advertisers with a transparent system that ensures fair auctions and payment for real clicks”

Yandex's neural networks take into account the channel's theme and find ads that match the interests of its audience. This automated process saves time and resources for both channel owners and advertisers, enabling them to focus on delivering engaging content and reaching their target audience.

Advertising posts will be placed by a bot, developed by Yandex; all it requires is permission to publish messages. The channel owner has full control over the frequency and timing of ad displays. Even channels with very specific topics or those that are just beginning to gain popularity can now generate revenue through advertising.

Yandex has already started accepting applications for participation in the testing phase from channel owners and advertisers. The channel must have a minimum of two thousand subscribers and the content should adhere to the laws and rules of the Yandex Advertising Network.

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