Integral Ad Science rolls out new ad measurement tool for YouTube Shorts

Integral Ad Science announced that it has rolled out new ad measurement tools for YouTube Shorts.

Through the Total Media Quality for YouTube product suite, IAS is now providing viewability and invalid traffic measurement for YouTube Shorts’ growing inventory so that advertisers can be assured that their ads are seen by real users.

YouTube Shorts now reaches 1.5 billion logged-in monthly users with 50 billion daily views, according to Google.

“YouTube Shorts is enormously popular with advertisers, and we are pleased to broaden our work to provide this greater level of transparency,” said Lisa Utzschneider, CEO, IAS. “YouTube Shorts continues to grow quickly and globally, providing an incredible opportunity for our advertising partners.”

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