advertisers

Are advertisers prepared for the new era of programmatic advertising?

How will increase in BCCI media rights value impact broadcasters' economics?

WPP's LFL revenue up 3.5% YoY to £7221 million in H1 of 2023

ISA charter to keep a check on media ecosystem with agencies and publishers

As Asia Cup, World Cup goes free on mobile, Hotstar plays on volume; slashes mobile ad rates

Integral Ad Science rolls out new ad measurement tool for YouTube Shorts

Top advertisers exploring AI news anchors, say they can bring back trust in news television

ReBid launches GPT-based AI assistant for advertisers

Voot redirects users to JioCinema; how much sense does the unified App make?

IAS expands brand safety and suitability measurement for Google Video Partners