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Raw level data very useful in checking manipulation: I&B Secretary Apurva Chandra

Explained: How the raw-level data will benefit advertisers and broadcasters

Festive season boosts outdoor advertising; agencies predict 10-30% increase in ad spends

Are advertisers prepared for the new era of programmatic advertising?

How will increase in BCCI media rights value impact broadcasters' economics?

WPP's LFL revenue up 3.5% YoY to £7221 million in H1 of 2023

ISA charter to keep a check on media ecosystem with agencies and publishers

As Asia Cup, World Cup goes free on mobile, Hotstar plays on volume; slashes mobile ad rates

Integral Ad Science rolls out new ad measurement tool for YouTube Shorts

Top advertisers exploring AI news anchors, say they can bring back trust in news television