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Zee's reality shows travel across markets, attract diverse audiences: Ashish Sehgal

How Bigg Boss selling TV+digital together will play out

How is the advertisers' media mix going to play out this festive season

Raw level data very useful in checking manipulation: I&B Secretary Apurva Chandra

Explained: How the raw-level data will benefit advertisers and broadcasters

Festive season boosts outdoor advertising; agencies predict 10-30% increase in ad spends

Are advertisers prepared for the new era of programmatic advertising?

How will increase in BCCI media rights value impact broadcasters' economics?

WPP's LFL revenue up 3.5% YoY to £7221 million in H1 of 2023

ISA charter to keep a check on media ecosystem with agencies and publishers