adex
TV ad volumes drop 10% in H1 2025; FMCG continues to dominate spend
Print adex to grow 10–15% this festive season, led by tier 2–3 and regional markets
Gillette India's adex up 19.6% YoY to Rs 136.37 crore in June quarter
P&G Hygiene and Health Care cuts advertising spend by over 50% in June quarter
Havells cuts AdEx by 17% YoY in Q1FY26 amid tepid summer and weak demand