adex

Three switches that decide if festive AdEx beats the 10–12% forecast

Tax cuts ignite festive sales, ad surge in auto, FMCG, appliances

Print ad volumes dip 4% in H1 2025; cars emerge as most-advertised category: TAM

Compressed 21-day festive AdEx to rise with GST reforms spurring spending: Ashwin Padmanabhan

No GST relief for advertising services, yet ad market turns upbeat

TV ad volumes rise 27%, print grows 26% in H1 2025: Excellent Publicity

SRK most visible celebrity on TV; Dhoni tops with 43 brand endorsements: TAM

Digital and EV storytelling to drive 15% festive AdEx surge in auto sector

Advertisers cautious despite 10-12% festive boost: Amin Lakhani

Onam ad spends to grow in high single digits this year, says Ashish Sehgal of Zee