Ad fraud

This festive season, AI-powered ad fraud is set to hit harder than ever

DoubleVerify detects ShadowBot scheme spoofing 35 million mobile devices

Mindset, not tech, holding back blockchain in ad ecosystem, say experts

Integral Ad Science flags rising ad fraud, highlights role of optimisation

Can blockchain put advertisers in control of their ad spend?

Marketers will prioritise building 1P data and media mix remodelling in 2024: Survey

Unmasking ad frauds lurking from the shadows in performance marketing

Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events

We aim to double down on innovation and partner with more platforms to make internet a safe space: Saurabh Khattar of IAS

Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter