Ad fraud
Mindset, not tech, holding back blockchain in ad ecosystem, say experts
Integral Ad Science flags rising ad fraud, highlights role of optimisation
Marketers will prioritise building 1P data and media mix remodelling in 2024: Survey
Unmasking ad frauds lurking from the shadows in performance marketing
Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter
We spend a lot more to curb ad fraud and ensure brand safety, says J&J's Saroj Mishra