Ad fraud

Marketers will prioritise building 1P data and media mix remodelling in 2024: Survey

Marketers will prioritise building 1P data and media mix remodelling in 2024: Survey

By BestMediaInfo Bureau

Mar 15, 2024 04:02 IST logo

2 Min read

Unmasking ad frauds lurking from the shadows in performance marketing

Unmasking ad frauds lurking from the shadows in performance marketing

By Shreya Negi

Sep 18, 2023 10:47 IST logo

5 Min read

Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events

Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events

By Shreya Negi

Sep 14, 2023 10:17 IST logo

7 Min read

We aim to double down on innovation and partner with more platforms to make internet a safe space: Saurabh Khattar of IAS

We aim to double down on innovation and partner with more platforms to make internet a safe space: Saurabh Khattar of IAS

By Shreya Negi

Feb 28, 2023 10:28 IST logo

7 Min read

Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter

By BestMediaInfo Bureau

Oct 07, 2022 10:07 IST logo

4 Min read

We spend a lot more to curb ad fraud and ensure brand safety, says J&J's Saroj Mishra

By Roshni Nair

Mar 13, 2018 05:28 IST logo

5 Min read