In-depth
Weak consumption threatens premium ad rates for major high-impact properties
OOH ads in 2024: Sustainability, innovation, hyper-localised storytelling take centre stage
Band, baaja and brands: Jewellery, fashion and matrimony companies ramp up marketing
Omnicom-IPG merger unlikely to shake up Indian market in short term
Maha Kumbh 2025: How brands can make a splash during the mega marketing mela
In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape
From Metro announcements to jingles: How audio ads are sneaking into our daily lives
In-depth: Do click-through rates deserve the hype they get in the digital marketing world?
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