In-depth

Adios Vistara: What made the 'Aubergine' brand take flight

Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?

In-depth: Onam adex up by 10% even as Wayanad landslide tragedy hits celebrations

What is stopping unified measurement from turning into reality

In-depth: When brands shoot themselves in the foot trying to ride the coattails of Olympic glory

XR in marketing: Making distracted consumers spend two more minutes with the brand

In-depth: Regulatory scrutiny, activism make it difficult for food brands to twist the truth

In-depth: Marketers continue to advertise on social media with a pinch of salt

In-depth: ‘Intent vs interest’ helps E-commerce eat into social media adex

In-depth: Respite from retrospective taxation on the card for online real-money gaming industry amidst turmoil?