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In-depth

In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads? In-depth
In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads?
By Shreya Negi
May 22, 2023 10:21 IST 7 Min read
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity? In-depth
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
By Shreya Negi
May 10, 2023 10:05 IST 7 Min read
In-depth: How are Indian digital news publishers combating the threat of paywall bypassing? In-depth
In-depth: How are Indian digital news publishers combating the threat of paywall bypassing?
By Shreya Negi
May 09, 2023 10:12 IST 5 Min read
In-depth: How India's top marketers are solving attribution-related challenges In-depth
In-depth: How India's top marketers are solving attribution-related challenges
By Shreya Negi
Apr 26, 2023 10:29 IST 6 Min read
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers In-depth
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
By Sakshi Sharma
Apr 11, 2023 10:30 IST 4 Min read
In-depth: Are cola ads losing their fizz? In-depth
In-depth: Are cola ads losing their fizz?
By Shreya Negi
Mar 27, 2023 10:28 IST 10 Min read
In-depth: Reliance-owned MSOs blocking Disney Star content – a fallout of vertical integration In-depth
In-depth: Reliance-owned MSOs blocking Disney Star content – a fallout of vertical integration
By Akansha Srivastava
Mar 24, 2023 09:48 IST 4 Min read
In-depth: Are brands shying from creating campaigns around religious festivities? In-depth
In-depth: Are brands shying from creating campaigns around religious festivities?
By Sakshi Sharma
Mar 13, 2023 09:44 IST 11 Min read
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023 In-depth
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023
By Akansha Srivastava
Feb 28, 2023 10:49 IST 7 Min read
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked In-depth
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
By Shreya Negi
Feb 27, 2023 10:17 IST 9 Min read
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