In-depth

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Reliance-Disney merger: The disruption beyond metrics

In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape

From Metro announcements to jingles: How audio ads are sneaking into our daily lives

In-depth: Do click-through rates deserve the hype they get in the digital marketing world?

Adios Vistara: What made the 'Aubergine' brand take flight

Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?