Dipstick

Dipstick: Should celebrities be held accountable for misleading ads?

Dipstick: Do ads with an emotional angle have better connect?

Dipstick: Is the Advertising industry ready for 'Make in India'?

Dipstick: Is offline a necessary prop for online retail?

Dipstick: Do international brand ambassadors really work for Indian brands in the Indian market?

Dipstick: Are long-duration ads overwhelming the traditional 30-second TVC?

Dipstick: Are Reality shows on Hindi GECs overpowering fiction?

Dipstick: Is profit-sharing the way forward in brand endorsements?

Dipstick: Have ad films killed the golden era of print ad creativity?

Dipstick: Has the net neutrality controversy affected the brand image of Airtel and Flipkart?