Dipstick

Dipstick: "Is a multiple NCD structure a case of too many drivers on the creative wheel?”

Dipstick: How did the Diwali campaigns stack up this year?

Dipstick: Are ads - and thus creativity - crossing the Lakshman Rekha and becoming overly suggestive?

Dipstick: "Are social media platforms more a hype than a serious advertising medium?"

Dipstick: “Do Bollywood star couples work in advertising?”

Dipstick: “Does trust matter more than ever for brands?”

Dipstick: “Should clients pay agencies for participating in a pitch?”

Dipstick: “Should clients pay agencies for participating in a pitch?”

Dipstick: "Is shopper marketing the most effective vehicle for brand building?"