Marketing

Platinum Outdoor drives festive buzz for Being Human’s sustainable denim collection

Automakers see record Dhanteras sales; October bookings surge 30%

TRAI to release consultation paper on telemarketing regulations: Chairman Lahoti

Birla Brainiacs announces Ayushmann Khurrana as its brand ambassador

Siyaram’s launches GenZ inspired fashion brand, ZECODE

Courtyard by Marriott Mumbai appoints Sonal Ram as Marketing and Communications Manager

Beyond memes, woke slogans and hip-hop: Why brands keep missing the mark with Gen Z

Brands match the beats of Diljit Dosanjh’s ‘Dil-Luminati’ music tour

LG Electronics India’s adex drops 4.6% to Rs 254.8 crore in FY2024

Real estate firm Merlin Group introduces new corporate brand identity