Marketing

Emami’s ad spends down 5.62% YoY to Rs 145.72 crore in Q2 FY2025

Brand building ‘good karma’; performance marketing reaps its benefits: Sandeep Walunj

Rural FMCG consumption demand 2X faster than urban: NielsenIQ

IAMAI launches document on best practices for affiliate marketing in India

Sidharth Malhotra becomes brand ambassador for Maruti Suzuki DZire

Croma promotes Shibashish Roy to CEO role

Haleon’s Shalini Kumar joins Kenvue as Head, Consumer Experience

Total vehicle retail sales in India up 32% during festivities in Oct

D2C brand Bummer launches innerwear vending machine

Puma India and Bumble partner to launch singles-only running event