Marketing

ad:tech and IAA unveil inaugural martech 'Honours Awards'

Brands ride the "Anytime" wave following Pepsi’s masterclass in marketing

Marketing wars heat up as Pepsi’s play leaves netizens buzzing

AI, automation, and influencers: How HUL is reshaping marketing for the digital age

ABD appoints Arvind Hangal and Roshni Chatterjee as Marketing Directors

Britannia CEO Rajneet Singh Kohli resigns

Shah Rukh Khan named brand ambassador for LT Foods’ Daawat

From SEO to social media: How illegal betting targets users

Sony India names Karan Aulja as brand ambassador for its audio product category

Marko and Brando bags performance marketing mandate for Utkarsh India