Digital

Integral Ad Science flags rising ad fraud, highlights role of optimisation

DTC plans image makeover with digital marketing, brand collaborations

Nazara acquires UK-Based Publisher Curve Games for Rs 247 Crores

realme partners with Aston Martin F1 for 3 years; unveils GT 7 Dream edition co-branded smartphone

AdLift unveils AI tool ‘Tesseract’ to monitor brand visibility on ChatGPT, AI overviews

Network18 Connected names Pranav Bakshi as Chief Growth Officer

Anuj Bhandari launches OOH adtech venture, DGTOOHL Technologies

Google nearly acquired Netflix, reveals CEO Sundar Pichai

Google’s AI search policy leaves publishers in a bind, court papers show

HMVL rides digital growth to Rs 45.4 crore Q4 profit despite print slowdown