Marketing

Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot

We are not in direct competition with Patanjali, says Hamdard's Mansoor Ali

Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India

A message that can't be visualised will lack the power of emotion: Laura Ries

You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul's RS Sodhi

Rooh Afza turns cool to target youth

Farhad Katgara moves out of Group M Dialogue Factory

FCB Interface brings Gulshan Singh on board

Rediffusion Y&R's Uttio Majumdar to join Exide as CMO

SBI is instantly new, yet recognisable