Marketing

Mahindra & Mahindra aims to double online sales by next year

Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India

Patanjali was indeed beneficial for us, says Bajaj Corp's Sandeep Verma

Indian brands need clarity to stand with global names, says Interbrand's Gonzalo Brujo

Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion

Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal

North Indians have zero loyalty towards brands, says Deepak Chhabra, MD, Crocs India

Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness

Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India

The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India