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Marketing

Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India Marketing
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
By Raushni Bhagia
Dec 19, 2017 05:29 IST 9 Min read
Patanjali was indeed beneficial for us, says Bajaj Corp's Sandeep Verma Marketing
Patanjali was indeed beneficial for us, says Bajaj Corp's Sandeep Verma
By Akansha Srivastava
Nov 27, 2017 04:45 IST 9 Min read
Indian brands need clarity to stand with global names, says Interbrand's Gonzalo Brujo Marketing
Indian brands need clarity to stand with global names, says Interbrand's Gonzalo Brujo
By Akansha Srivastava
Nov 03, 2017 04:49 IST 5 Min read
Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion Marketing
Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion
By Raushni Bhagia
Sep 28, 2017 05:40 IST 9 Min read
Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal Marketing
Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal
By Akansha Srivastava
Sep 11, 2017 05:46 IST 8 Min read
North Indians have zero loyalty towards brands, says Deepak Chhabra, MD, Crocs India Marketing
North Indians have zero loyalty towards brands, says Deepak Chhabra, MD, Crocs India
By Vedika Kacker
Sep 04, 2017 05:54 IST 5 Min read
Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness Marketing
Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness
By Roshni Nair
Aug 09, 2017 05:41 IST 7 Min read
Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India Marketing
Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India
By Akansha Srivastava
Jul 31, 2017 05:57 IST 9 Min read
The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India Marketing
The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India
By Roshni Nair
Jul 24, 2017 05:50 IST 5 Min read
Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot Marketing
Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot
By Akansha Srivastava
Jun 13, 2017 05:33 IST 7 Min read
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