Marketing

SBI is instantly new, yet recognisable

Himanshu Saxena joins Edelman as Brand Lead for India

Mirum acquires clients for marketing cloud

Durex Jeans: It's a condom! Smart marketing, but can it drive sales?

There is much more to creating a brand than just communication or a logo: Landor's Lulu Raghavan

Traditional customer loyalty programmes have lost their utility, says report

The pug and ZooZoo are valuable brand assets for Vodafone India. We don't provide over-exposure to either: Siddharth Banerjee

Warc Awards launched, to honour effective use of emerging marketing disciplines

Warc sees VR and AR benefiting brands immensely in 2017

Warc releases effective global social strategy trends of 2016