Insights
How is interactive media driving spending in India’s digital entertainment market
India’s gaming market surges past $1 billion as player base tops 500 million
Survey finds 33% of Indians using agentic AI, signalling shift in daily digital behaviour
66% of India’s workforce unhappy at work, shows Happiness Research Report 2025
How mid-market marketers are using AI to boost marketing effectiveness
India’s sports viewers spill over into gaming, tech, travel and finance worlds, finds report
TV ad volumes down 10% in Jan-Sep 2025; HUL, Reckitt remain top TV advertisers
Study says ad-free subscription or consent-based ads can balance privacy and growth
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