Insights

Over half of Indian AI users call chatbots their ‘Good Friend’, finds Accenture survey

92% of Indians plan to maintain or boost festive spending: JioStar survey 2025

Kantar report shows 39% growth in India’s health and wellness searches

How India’s Gen Z is reshaping news consumption

From data flows to film certification: Koan Advisory maps realistic trades in India–US talks

TV ad volumes drop 10% in H1 2025; FMCG continues to dominate spend

Dentsu India releases ‘Roaring Bengal’ report in Partnership with BCC&I

FMCG ad spends show mixed trends in Q1 FY26

30% of Indian CXOs say AI is fully scaled across their organisations: EY India

Just 5% more attention can double brand impact: Snapchat-WPP study