Insights

Asia Cup 2025 ad volumes jump 38% per channel per match even as advertiser count dips: TAM

Why IPL’s valuation dropped two years in a row

CTV ad completions hit 91% for consumer electronics in India: VDO.AI report

85% of marketers overconfident about ROI tracking; only 32% do it effectively, finds study

India’s quick commerce market hits $7B, new playbook outlines growth strategies

72% of Indians fear AI-led scams this festive shopping season : McAfee

Quora emerges as a top-cited source in Google AI Mode, SEMrush finds

Agencies sideline strategy even as client demand spikes in volatile environment

Pre-festive AI searches surge 2.6x as Indians embrace digital tools: GIPSI GRWAi report

In 6 days of festive sales, e-commerce up 21%; quick commerce up 85%