Insights

India's festive e-commerce patterns indicate shift towards value-driven spending

Digital video ads struggle to register with users, study finds

92% of Indian marketing teams use AI, but GEO readiness remains low, survey finds

Customer service and marketing lead AI adoption as operations and supply chain catch up

ICC Women’s Cricket World Cup 2025 sees 28% rise in ad volumes per channel

Marketers embrace AI faster than they can use it well, study finds

Marketers race to GEO as AI agents rise and search clicks fall

ASCI flags 4,578 illegal betting ads in 6 months; Stake and 4rabet top the list

Digital ads account for 97% of violations in ASCI’s half-yearly complaints report 2025–26

Exclusive: MSOs to fight I&B ministry's landing-page move; fear 15% revenue hit