Insights

Marketers back news as ad-safe: 60% say campaigns perform better next to news content

India’s festive retail shift as speed and instant delivery redefine shopping habits

93% of Indian firms expect quick returns on AI investment

What brands must relearn as India’s consumer economy resets for 2030

How Asia is rewriting global consumer culture and brand playbooks

Seedtag study reveals how neuro-contextual ads make scrolling worth your time

How AI assistants are reshaping brand discovery for consumers

Radio ad volumes up 4% in Jan–Sept 2025, driven by Services, Auto and BFSI: TAM AdEx

CMOs face soaring expectations but shrinking power, Capgemini CMO Playbook shows

FMCG growth slows in September quarter as GST changes disrupt volumes