Insights
CTV ads lift brand consideration by 7.9%, boost Gen Z purchase intent by 8.5%: Study
50% of DOOH campaigns now executed fully or partially via programmatic: Report
71% Indians express concern over AI scams during Prime Day: McAfee report
Only 26% of Indian CMOs have responsible AI guidelines in place: Study
Network18 outpaces Times Internet in May digital news traffic: ComScore
Social media to overtake TV as India’s top ad format within five years: Magna