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Insights
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Auto AdEx 2024: Indian auto sector sees cross-media surge; digital grows 20X
May 19, 2025 09:45 IST
2 Min read
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Experiments, pricing power, and AI to drive marketing measurement in 2025
May 09, 2025 10:18 IST
3 Min read
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FMCG volume growth slows to 5.1% in Q1 2025 as small packs gain popularity
May 09, 2025 09:29 IST
3 Min read
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IPL 2025 fan loyalty: Delhi Capitals lead in regional growth, CSK sees sharp dip
May 07, 2025 09:25 IST
2 Min read
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Ananya Panday tops celebrity endorsements in IPL 2025; 61% of ads feature stars
May 05, 2025 15:35 IST
2 Min read
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WAVES 2025: India releases 5 reports on media, creators, and compliance
May 05, 2025 08:47 IST
4 Min read
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Lack of strong insights and culture agility holding back bold ideas: LIONS study
May 01, 2025 10:27 IST
3 Min read
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9 in 10 working professionals in smaller cities still tune in to radio: Study
Apr 29, 2025 08:59 IST
2 Min read
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IPL superfans make up 14% of viewers but drive 72% of match engagement
Apr 25, 2025 11:14 IST
2 Min read