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Authenticity and idea are crucial elements of viral content: Epidemik’s Shabbir Motiwala

Leo Burnett India promotes Vikram Pandey and Sachin Kamble to CCO roles

Jindal Steel ‘steals’ Wieden + Kennedy’s idea, breaches contract: Delhi HC

Abby Awards 2024: Rahul Mathew, Malvika Mehra and three others named jury chairs

Zomato unveils crowd-supported weather monitoring service

BBH India appoints Ankit Sharma and Layla Khan as SVPs – Strategy

Celebrities equally liable if they endorse misleading ads, says SC

Prime Video uses ‘Lauki’ to reveal Panchayat 3’s launch date

Triptii Dimri is the new face of One GOA under The House of Abhinandan Lodha

Carat India wins Meesho’s integrated media mandate