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New Delhi: Cannes Lions has announced the shortlists in the Audio & Radio, Film Craft, Health & Wellness, Outdoor, Pharma and Print & Publishing Lions Shortlists.
India has got 15 shortlists.
Ogilvy and VML have earned 4 shortlists each, McCann 3, Dentsu and Early Man Film have got 2 shortlists each .
There is no shortlist in the pharma category.
Here are the shortlists secured by India across the categories:
Audio & Radio
Campaign | Brand | Agency | Advertiser | Subcategory |
Taj Mahal Megh Santoor | Brooke Bond Taj Mahal Tea | Ogilvy Mumbai | Unilever | Use of audio and radio as a medium |
Motorola - A deep connect | Motorola Mobility | Dentsu Creative | Motorola Mobility | Use of audio and radio technology |
Motorola - A deep connect | Motorola Mobility | Dentsu Creative | Motorola Mobility | Adio-led creativity |
Film Craft
Campaign | Brand | Agency | Advertiser | Subcategory |
Jindal Steel- The Steel Of India | Jindal Steel | Early Man Film and Kondurkar Studio | Jindal Steel and Power | Direction |
Jindal Steel- The Steel Of India | Jindal Steel | Early Man Film and Kondurkar Studio | Jindal Steel and Power | Editing |
Health & Wellness
Campaign | Brand | Agency | Advertiser | Subcategory |
Fit My feet | Fit My Feet slippers | McCann Gurugram | Buckaroo footwear | Brand Experience & Activation |
Fit My feet | Fit My Feet slippers | McCann Gurugram | Buckaroo footwear | Healthcare Product Innovation |
Fit My feet | Fit My Feet slippers | McCann Gurugram | Buckaroo footwear | Direct |
The Impossible Choice | Service | Ogilvy Mumbai | St Jude India Childcare Centres | Film: Cinema, TV and Digital Film Content |
Outdoor
Campaign | Brand | Agency | Advertiser | Subcategory |
Taj Mahal Megh Santoor | Brooke Bond Taj Mahal Tea | Ogilvy Mumbai | Unilever | Special build |
Taj Mahal Megh Santoor | Brooke Bond Taj Mahal Tea | Ogilvy Mumbai | Unilever | Standard sites |
Print & Publishing
Campaign | Brand | Agency | Advertiser | Subcategory |
Seal Alarm | Times of India | VML, Mumbai / Wunderman Thompson, Mumbai | Times of India | Media/Entertainment |
Turtle Alarm | Times of India | VML Mumbai / Wunderman Thompson, Mumbai | Times of India | Media/Entertainment |
Seabird Alarm | Times of India | VML Mumbai / Wunderman Thompson, Mumbai | Times of India | Media/Entertainment |
#Unplastic India | Times of India | VML Mumbai / Wunderman Thompson Mumbai | Times of India | Publications for Good |
Previously announced campaigns from Tgthr, McCann Worldgroup, and Leo Burnett have been shortlisted this year in the Glass Lions category.
Tgthr’s Harpic ‘Loocator - #BeFreeToPee’, Leo Burnett’s ‘Project Farm Equal’ for Lay’s and McCann’s ‘Dabba Savings Account’ for ESAF Small Finance Bank are shortlisted in the Glass: The Lion for Change category.
Last year, the Indian tally at Cannes Lions included a Grand Prix, two Gold, 10 Silver and 12 Bronze medals where Leo Burnett Mumbai emerged as the highest-scoring agency.
The Cannes Lions 2024 are to be held from 17-21 June 2024 at Palais Des Festivals, Cannes, France.