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New Delhi: Cannes Lions has announced the shortlists in the Audio & Radio, Film Craft, Health & Wellness, Outdoor, Pharma and Print & Publishing Lions Shortlists.
India has got 15 shortlists.
Ogilvy and VML have earned 4 shortlists each, McCann 3, Dentsu and Early Man Film have got 2 shortlists each .
There is no shortlist in the pharma category.
Here are the shortlists secured by India across the categories:
Audio & Radio
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Taj Mahal Megh Santoor |
Brooke Bond Taj Mahal Tea |
Ogilvy Mumbai |
Unilever |
Use of audio and radio as a medium |
Motorola - A deep connect |
Motorola Mobility |
Dentsu Creative |
Motorola Mobility |
Use of audio and radio technology |
Motorola - A deep connect |
Motorola Mobility |
Dentsu Creative |
Motorola Mobility |
Adio-led creativity |
Film Craft
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Jindal Steel- The Steel Of India |
Jindal Steel |
Early Man Film and Kondurkar Studio |
Jindal Steel and Power |
Direction |
Jindal Steel- The Steel Of India |
Jindal Steel |
Early Man Film and Kondurkar Studio |
Jindal Steel and Power |
Editing |
Health & Wellness
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Fit My feet |
Fit My Feet slippers |
McCann Gurugram |
Buckaroo footwear |
Brand Experience & Activation |
Fit My feet |
Fit My Feet slippers |
McCann Gurugram |
Buckaroo footwear |
Healthcare Product Innovation |
Fit My feet |
Fit My Feet slippers |
McCann Gurugram |
Buckaroo footwear |
Direct |
The Impossible Choice |
Service |
Ogilvy Mumbai |
St Jude India Childcare Centres |
Film: Cinema, TV and Digital Film Content |
Outdoor
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Taj Mahal Megh Santoor |
Brooke Bond Taj Mahal Tea |
Ogilvy Mumbai |
Unilever |
Special build |
Taj Mahal Megh Santoor |
Brooke Bond Taj Mahal Tea |
Ogilvy Mumbai |
Unilever |
Standard sites |
Print & Publishing
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Seal Alarm |
Times of India |
VML, Mumbai / Wunderman Thompson, Mumbai |
Times of India |
Media/Entertainment |
Turtle Alarm |
Times of India |
VML Mumbai / Wunderman Thompson, Mumbai |
Times of India |
Media/Entertainment |
Seabird Alarm |
Times of India |
VML Mumbai / Wunderman Thompson, Mumbai |
Times of India |
Media/Entertainment |
#Unplastic India |
Times of India |
VML Mumbai / Wunderman Thompson Mumbai |
Times of India |
Publications for Good |
Previously announced campaigns from Tgthr, McCann Worldgroup, and Leo Burnett have been shortlisted this year in the Glass Lions category.
Tgthr’s Harpic ‘Loocator - #BeFreeToPee’, Leo Burnett’s ‘Project Farm Equal’ for Lay’s and McCann’s ‘Dabba Savings Account’ for ESAF Small Finance Bank are shortlisted in the Glass: The Lion for Change category.
Last year, the Indian tally at Cannes Lions included a Grand Prix, two Gold, 10 Silver and 12 Bronze medals where Leo Burnett Mumbai emerged as the highest-scoring agency.
The Cannes Lions 2024 are to be held from 17-21 June 2024 at Palais Des Festivals, Cannes, France.