New Delhi: Cannes Lions has released the shortlists for the Design, Digital Craft, Direct, Entertainment, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, Industry Craft, Media, PR and Social & Influencer categories.
India has bagged 15 shortlists across 7 categories.
On Sunday, VML secured 6 shortlists, Leo Burnett 5, FCB Kinnect 3, Ogilvy 2 while Dentsu and DDB Mudra Mumbai bagged 1 each.
The shortlists tally now stands at 38.
There are no shortlists in the social and influencer, entertainment lions for gaming and digital craft categories.
PR Lions
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Lulumelon Eoss |
HDFC Bank |
FCB Kinnect |
HDFC Bank |
Consumer Services/Business to Business |
Lulumelon Eoss |
HDFC Bank |
FCB Kinnect |
HDFC Bank |
Use of Events & Stunts |
Lulumelon Eoss |
HDFC Bank |
FCB Kinnect |
HDFC Bank |
Corporate Purpose & Social Responsibility |
Sing to Remember |
Coke Studio |
VML Mumbai |
Coca-Cola |
Single-Market Campaign |
Turf Finder |
Gatorade |
Leo Burnett Mumbai |
PepsiCo |
Use of Events & Stunts |
Design Lions
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Fit My Feet |
Fit My Feet Slippers |
McCann, Gurugram |
Buckaroo footwear |
Media Products |
#UnplasticIndia |
The Times Of India |
VML Mumbai |
VML, Mumbai / Wunderman Thompson, Mumbai |
Posters |
Direct Lions
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Turf Finder |
Gatorade |
Leo Burnett Mumbai |
PepsiCo |
Data-Driven Direct Strategy |
Fit My Feet |
Fit My Feet Slippers |
McCann, Gurugram |
Buckaroo Footwear |
Single Market Campaign |
Motorola - Deep Connect |
Motorola Mobility, LLC |
Dentsu Creative, Gurgaon |
Motorola Mobility, LLC |
Breakthrough on a budget |
Entertainment Lions
Campaign |
Brand |
Agency |
Advertiser |
Sub Category |
Erase Valentine’s Day |
Cadbury 5-Star Chocolate |
Ogilvy Mumbai |
Mondelez |
Integrated Brand Experience |
Entertainment Lions for Music
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Feel the Music |
Spotify |
Leo Burnett, Mumbai |
Spotify |
Partnerships with music talent |
Sing to Remember |
Coke Studio |
VML, Mumbai |
Coca-Cola |
Diversity and Inclusion in music |
Sing to Remember |
Coke Studio |
VML Mumbai |
Coca-Cola |
Social Behaviour and Cultural Insight |
Entertainment Lions for Sports
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Turf Finder |
Gatorade |
Leo Burnett Mumbai |
PepsiCo |
Sports Live Experience |
Media
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Taj Mahal Megh Santoor |
Taj Mahal |
Leo Burnett Mumbi |
Unilever |
Use of Outdoor |
Cosplay |
McDonald’s |
DDB Mudra Mumbai |
McDonald’s |
Social Behaviour and Cultural Insight |
Industry Craft Lions
Campaign |
Brand |
Agency |
Advertiser |
Subcategory |
Taj Mahal Megh Santoor |
Brooke Bond Taj Mahal Tea |
Ogilvy Mumbai |
Unilever |
Art Direction: Outdoor |
Seal Alarm |
The Times of India |
VML Mumbai |
Times of India |
Illustration: Print & Publishing |
Seabird Alarm |
The Times of India |
VML Mumbai |
Times of India |
Illustration: Print & Publishing |
India has sent 826 entries to Cannes Lions this year.
Last year, the Indian tally at Cannes Lions included a Grand Prix, two Gold, 10 Silver, and 12 Bronze medals where Leo Burnett Mumbai emerged as the highest-scoring agency.
The Cannes Lions 2024 are to be held from June 17-21 2024 at Palais Des Festivals, Cannes, France.