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Cannes Lions 2024: India bags 20 shortlists across 8 categories

On Sunday, VML secured 6 shortlists, Leo Burnett 5, FCB Kinnect 3, Ogilvy and McCann 2 each, while Dentsu and DDB Mudra Mumbai bagged 1 each

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New Delhi: Cannes Lions has released the shortlists for the Design, Digital Craft, Direct, Entertainment, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, Industry Craft, Media, PR and Social & Influencer categories.

India has bagged 15 shortlists across 7 categories.

On Sunday, VML secured 6 shortlists, Leo Burnett 5, FCB Kinnect 3, Ogilvy 2 while Dentsu and DDB Mudra Mumbai bagged 1 each.

The shortlists tally now stands at 38. 

There are no shortlists in the social and influencer, entertainment lions for gaming and digital craft categories. 

PR Lions

Campaign

Brand

Agency

Advertiser

Subcategory

Lulumelon Eoss

HDFC Bank

FCB Kinnect

HDFC Bank

Consumer Services/Business to Business

 

Lulumelon Eoss

HDFC Bank

FCB Kinnect

HDFC Bank

Use of Events & Stunts

 

Lulumelon Eoss

HDFC Bank

FCB Kinnect

HDFC Bank

Corporate Purpose & Social Responsibility

 

Sing to Remember

Coke Studio

VML Mumbai

Coca-Cola

Single-Market Campaign

 

Turf Finder

Gatorade

Leo Burnett Mumbai

PepsiCo

Use of Events & Stunts

 

Design Lions

Campaign

Brand

Agency

Advertiser

Subcategory

Fit My Feet

Fit My Feet Slippers

McCann, Gurugram

Buckaroo footwear

Media Products

#UnplasticIndia

The Times Of India

VML Mumbai

VML, Mumbai / Wunderman Thompson, Mumbai

 

Posters

Direct Lions 

Campaign

Brand

Agency

Advertiser

Subcategory

Turf Finder

Gatorade

Leo Burnett Mumbai

PepsiCo

Data-Driven Direct Strategy

Fit My Feet

Fit My Feet Slippers

McCann, Gurugram

Buckaroo Footwear

Single Market Campaign

Motorola - Deep Connect

Motorola Mobility, LLC

Dentsu Creative, Gurgaon

Motorola Mobility, LLC

Breakthrough on a budget

Entertainment Lions

Campaign

Brand

Agency

Advertiser

Sub Category

Erase Valentine’s Day

Cadbury 5-Star Chocolate

Ogilvy Mumbai

Mondelez

Integrated Brand Experience

Entertainment Lions for Music

Campaign

Brand

Agency

Advertiser

Subcategory

Feel the Music

Spotify

Leo Burnett, Mumbai

Spotify

Partnerships with music talent

Sing to Remember

Coke Studio

VML, Mumbai

Coca-Cola

Diversity and Inclusion in music

Sing to Remember

Coke Studio

VML Mumbai

Coca-Cola

Social Behaviour and Cultural Insight

Entertainment Lions for Sports

Campaign

Brand

Agency

Advertiser

Subcategory

Turf Finder

Gatorade

Leo Burnett Mumbai

PepsiCo

Sports Live Experience

Media

Campaign

Brand

Agency

Advertiser

Subcategory

Taj Mahal Megh Santoor

Taj Mahal

Leo Burnett Mumbi

Unilever

Use of Outdoor

Cosplay

 

McDonald’s

DDB Mudra Mumbai

McDonald’s

Social Behaviour and Cultural Insight

 

Industry Craft Lions

Campaign

Brand

Agency

Advertiser

Subcategory

Taj Mahal Megh Santoor

Brooke Bond Taj Mahal Tea

Ogilvy Mumbai

Unilever

Art Direction: Outdoor

Seal Alarm

The Times of India

VML Mumbai

Times of India

Illustration: Print & Publishing

Seabird Alarm

The Times of India

VML Mumbai

Times of India

Illustration: Print & Publishing

India has sent 826 entries to Cannes Lions this year. 

Last year, the Indian tally at Cannes Lions included a Grand Prix, two Gold, 10 Silver, and 12 Bronze medals where Leo Burnett Mumbai emerged as the highest-scoring agency. 

The Cannes Lions 2024 are to be held from June 17-21 2024 at Palais Des Festivals, Cannes, France.

McCann dentsu Ogilvy VML DDB Mudra Leo Burnett
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