Advertisment

Cannes Lions 2024: India gets 8 shortlists across 3 categories; 46 so far

From India, VML and Leo Burnett’s tally stands at par with 10 shortlists each, followed by McCann with 8 and Ogilvy with 7

author-image
BestMediaInfo Bureau
Updated On
New Update
Cannes Lions
Listen to this article
0.75x 1x 1.5x
00:00 / 00:00

Cannes: Cannes Lions has announced the shortlists in the Brand Experience & Activation, Creative B2B and Creative Data Lions categories. 

The shortlist tally now stands at 46 across 17 categories announced.

Leo Burnett and McCann have got 2 shortlists each in the Brand Experience & Activation category. Ogilvy and FCB India have a single shortlist each in the same category. India has made the highest number of entries (89) in the Brand Experience & Activation category.

Leo Burnett has also got 2 more shortlists in the Creative Data Lions category. 13 entries were made in this category.

There is no shortlist in the Creative B2B category. 4 entries from India in this category.

From India, VML and Leo Burnett’s tally stands at par with 10 shortlists each, followed by McCann with 8 and Ogilvy with 7.

Brand experience and activation lions

Campaign

Brand 

Advertiser 

Agency 

Subcategory

Period Science for Moms

Whisper Sanitary Napkin

P&G Whisper

Leo Burnett, Mumbai

Healthcare

Erase Valentine’s Day

Cadbury’s 5 star chocolate

Mondelez

Ogilvy, Mumbai

Live Brand Experience & Activation

Fit My Feet

Fit My Feet Slippers

Buckaroo Footwear

McCann, Gurugram

Launch/Relaunch

Turf Finder

Gatorade

PepsiCo

Leo Burnett, Mumbai

Single-Market campaign

Fit My Feet

Fit My Feet Slippers

Buckaroo Footwear

McCann, Gurugram

Single-Market campaign

Untangling the politics of hair

Stir Magazine

Stir Magazine

FCB India, Gurugram

Social Behaviour & Cultural Insight

 

Creative Data Lions

Campaign

Brand 

Advertiser 

Agency 

Subcategory

Turf Finder

Gatorade

PepsiCo

Leo Burnett, Mumbai

Data Enhanced Creativity

Turf Finder

Gatorade

PepsiCo

Leo Burnett, Mumbai

Use of Real-Time Data

 

Tally of India campaigns shortlisted at Cannes so far:

  • From India, VML and Leo Burnett are tied at the top with 10 shortlists. 

  • McCann follows with 8 shortlists while Ogilvy is a close third with 7 shortlists.

  • FCB Kinnect bagged 4 shortlists and dentsu Creative India has 3 shortlists

  • This is followed by Early Man Film with 2 shortlists, Tgthr and DDB Mudra with one shortlist each.

 

Agency

Shortlists

VML India

10

Leo Burnett

10

McCann

8

Ogilvy

7

FCB Kinnect

4

Dentsu Creative India

3

Early Man Film

2

tgthr

1

DDB Mudra

1

India had sent 826 entries to Cannes Lions this year. 

Last year, the Indian tally at Cannes Lions included a Grand Prix, two Gold, 10 Silver, and 12 Bronze medals where Leo Burnett Mumbai emerged as the highest-scoring agency. 

The Cannes Lions 2024 begins from June 17-21 2024 at Palais Des Festivals, Cannes, France.

Cannes Lions Ogilvy Leo Burnett
Advertisment