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Cannes: Cannes Lions has announced the shortlists in the Brand Experience & Activation, Creative B2B and Creative Data Lions categories.
The shortlist tally now stands at 46 across 17 categories announced.
Leo Burnett and McCann have got 2 shortlists each in the Brand Experience & Activation category. Ogilvy and FCB India have a single shortlist each in the same category. India has made the highest number of entries (89) in the Brand Experience & Activation category.
Leo Burnett has also got 2 more shortlists in the Creative Data Lions category. 13 entries were made in this category.
There is no shortlist in the Creative B2B category. 4 entries from India in this category.
From India, VML and Leo Burnett’s tally stands at par with 10 shortlists each, followed by McCann with 8 and Ogilvy with 7.
Brand experience and activation lions
Campaign | Brand | Advertiser | Agency | Subcategory |
Period Science for Moms | Whisper Sanitary Napkin | P&G Whisper | Leo Burnett, Mumbai | Healthcare |
Erase Valentine’s Day | Cadbury’s 5 star chocolate | Mondelez | Ogilvy, Mumbai | Live Brand Experience & Activation |
Fit My Feet | Fit My Feet Slippers | Buckaroo Footwear | McCann, Gurugram | Launch/Relaunch |
Turf Finder | Gatorade | PepsiCo | Leo Burnett, Mumbai | Single-Market campaign |
Fit My Feet | Fit My Feet Slippers | Buckaroo Footwear | McCann, Gurugram | Single-Market campaign |
Untangling the politics of hair | Stir Magazine | Stir Magazine | FCB India, Gurugram | Social Behaviour & Cultural Insight |
Creative Data Lions
Campaign | Brand | Advertiser | Agency | Subcategory |
Turf Finder | Gatorade | PepsiCo | Leo Burnett, Mumbai | Data Enhanced Creativity |
Turf Finder | Gatorade | PepsiCo | Leo Burnett, Mumbai | Use of Real-Time Data |
Tally of India campaigns shortlisted at Cannes so far:
From India, VML and Leo Burnett are tied at the top with 10 shortlists.
McCann follows with 8 shortlists while Ogilvy is a close third with 7 shortlists.
FCB Kinnect bagged 4 shortlists and dentsu Creative India has 3 shortlists
This is followed by Early Man Film with 2 shortlists, Tgthr and DDB Mudra with one shortlist each.
Agency | Shortlists |
VML India | 10 |
Leo Burnett | 10 |
McCann | 8 |
Ogilvy | 7 |
FCB Kinnect | 4 |
Dentsu Creative India | 3 |
Early Man Film | 2 |
tgthr | 1 |
DDB Mudra | 1 |
India had sent 826 entries to Cannes Lions this year.
Last year, the Indian tally at Cannes Lions included a Grand Prix, two Gold, 10 Silver, and 12 Bronze medals where Leo Burnett Mumbai emerged as the highest-scoring agency.
The Cannes Lions 2024 begins from June 17-21 2024 at Palais Des Festivals, Cannes, France.