Cannes Lions 2024: India brings home one Silver and two Bronze Lions on day 1

Cannes: India earned one Silver and two Bronze on Day One of Cannes Lions 2024. 

Ogilvy Mumbai has bagged India’s only Silver Lion in the Outdoor category for the ‘Taj Megh Santoor’ campaign for Unilever’s Brooke Bond Taj Mahal Tea. 

Megh Santoor campaign for Taj Mahal Tea:

Ogilvy Mumbai has also got a Bronze Lion for ‘The Impossible Choice’ campaign created for St. Judes India Childcare Centres in the Health and Wellness category.

The Impossible Choice campaign:

Winning another Bronze on Day One at Cannes Lions in the Health and Wellness category is McCann for ‘Fit My Feet’ campaign done for Buckaroo Footware’s ‘Fit My Slippers. 

Fit My Feet campaign: 

India had no Silver and Bronze winners in the Print and Publishing, Audio and Radio categories. 

Winners of the Pharma category were also announced on Monday. India had no shortlists in the category. 

For the first time, Cannes Lions has decided to announce the Silver and Bronze winners at 2:30 pm each day before the evening gala event, where the Gold, Grand Prix, and Special Awards winners will be revealed.

VML secured four shortlists in the Print and Publishing category. Meanwhile, Dentsu earned two and Ogilvy received one shortlist in the Audio and Radio category.