Delhi: Indri Single Malt Indian Whisky, in partnership with Warner Bros. Discovery Global Consumer Products, has introduced its latest campaign inspired by the Game of Thrones franchise - the 'House of the Dragon’ Exclusive Edition.
It is crafted in homage to the return of the HBO Original Series, House of the Dragon. The two products are inspired by the councils of Westeros: House of Black and House of Green.
Vikram Sharma, Head of APAC Consumer Products at Warner Bros. Discovery, said, “Partnering with Indri Single Malt Indian Whisky for their House of the Dragon inspired - series is thrilling. It's a fusion of craftsmanship and storytelling, extending their influence into the lives of fans. We are excited to curate products inspired by Warner Bros. Discovery's vast entertainment universe, and this collaboration promises to captivate enthusiasts of both Indri and the Game of Thrones franchise.”
Speaking about the collaboration, Siddhartha Sharma, Founder, Piccadily Distilleries, expressed his excitement, stating, "We are thrilled to embark on this epic journey with Warner Bros. Discovery Global Consumer Products to celebrate HBO's House of the Dragon, bringing the rich legacy of Westeros to life through the artistry of our single malt whisky. This innovative partnership sets a new standard for collaboration and creativity, further solidifying Indri's position as the leading whisky brand from India.”
The ‘House of the Dragon’ Exclusive Edition by Indri will be available in select outlets in India and exclusively at Delhi Duty Free.