Advertising
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Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
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The only thing that is increasing nowadays is client expectations, say Publicis Worldwide NCDs Vikash Chemjong and Basabjit Mazumdar
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Just start and end with a genuine intention to solve a problem, say Kainaz Karmakar and Harshad Rajadhyaksha of Ogilvy India
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We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor
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Award celebrations last 24 hours but recognitions motivate for years to come: Piyush Pandey
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Advertising worst-hit sector, there would be salary cuts and even layoffs across agencies, says DAN’s Ashish Bhasin
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Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
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People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
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Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
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Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
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Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
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2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
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Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
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2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
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Difficult time for creative industry, but it's not all gloom and doom
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Evidence-based creativity is all important in health, says Matt Eastwood
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We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
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No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
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Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
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Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
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2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
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Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
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AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
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Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
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Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
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