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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Brandstand: Bring back the Brand MnemonicGuest Times
Brandstand: Bring back the Brand Mnemonic
By Shivaji Dasgupta
logoAug 08, 2017 05:17 ISTlogo 5 Min read
Brandstand: The powerful potential of Senior Citizen brandsGuest Times
Brandstand: The powerful potential of Senior Citizen brands
By Shivaji Dasgupta
logoJul 31, 2017 05:41 ISTlogo 5 Min read
Brandstand: When the medium is bigger than the messageGuest Times
Brandstand: When the medium is bigger than the message
By Shivaji Dasgupta
logoJul 24, 2017 05:24 ISTlogo 4 Min read
Brandstand: The secret sauce in the war of brandsGuest Times
Brandstand: The secret sauce in the war of brands
By Shivaji Dasgupta
logoJul 17, 2017 05:14 ISTlogo 5 Min read
Brandstand: The future of the agency as a brandGuest Times
Brandstand: The future of the agency as a brand
By Shivaji Dasgupta
logoJul 10, 2017 05:29 ISTlogo 6 Min read
Brandstand: The 'Make-up Kit' for service failuresGuest Times
Brandstand: The 'Make-up Kit' for service failures
By Shivaji Dasgupta
logoJul 03, 2017 04:53 ISTlogo 6 Min read
Brandstand: The power of celebrities as consumer brandsGuest Times
Brandstand: The power of celebrities as consumer brands
By Shivaji Dasgupta
logoJun 27, 2017 05:51 ISTlogo 4 Min read
Brandstand: From GLOCAL brands to 'Unified Unique Experiences'Guest Times
Brandstand: From GLOCAL brands to 'Unified Unique Experiences'
By Shivaji Dasgupta
logoJun 19, 2017 06:01 ISTlogo 6 Min read
Brandstand: Naming strategies in the experience ageGuest Times
Brandstand: Naming strategies in the experience age
By Shivaji Dasgupta
logoJun 12, 2017 05:15 ISTlogo 6 Min read
Brandstand: From homely comfort to 'Home-Style' experiencesGuest Times
Brandstand: From homely comfort to 'Home-Style' experiences
By Shivaji Dasgupta
logoJun 05, 2017 05:11 ISTlogo 6 Min read
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