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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Brandstand: The powerful potential of Senior Citizen brands Guest Times
Brandstand: The powerful potential of Senior Citizen brands
By Shivaji Dasgupta
logoJul 31, 2017 05:41 IST logo 5 Min read
Brandstand: When the medium is bigger than the message Guest Times
Brandstand: When the medium is bigger than the message
By Shivaji Dasgupta
logoJul 24, 2017 05:24 IST logo 4 Min read
Brandstand: The secret sauce in the war of brands Guest Times
Brandstand: The secret sauce in the war of brands
By Shivaji Dasgupta
logoJul 17, 2017 05:14 IST logo 5 Min read
Brandstand: The future of the agency as a brand Guest Times
Brandstand: The future of the agency as a brand
By Shivaji Dasgupta
logoJul 10, 2017 05:29 IST logo 6 Min read
Brandstand: The 'Make-up Kit' for service failures Guest Times
Brandstand: The 'Make-up Kit' for service failures
By Shivaji Dasgupta
logoJul 03, 2017 04:53 IST logo 6 Min read
Brandstand: The power of celebrities as consumer brands Guest Times
Brandstand: The power of celebrities as consumer brands
By Shivaji Dasgupta
logoJun 27, 2017 05:51 IST logo 4 Min read
Brandstand: From GLOCAL brands to 'Unified Unique Experiences' Guest Times
Brandstand: From GLOCAL brands to 'Unified Unique Experiences'
By Shivaji Dasgupta
logoJun 19, 2017 06:01 IST logo 6 Min read
Brandstand: Naming strategies in the experience age Guest Times
Brandstand: Naming strategies in the experience age
By Shivaji Dasgupta
logoJun 12, 2017 05:15 IST logo 6 Min read
Brandstand: From homely comfort to 'Home-Style' experiences Guest Times
Brandstand: From homely comfort to 'Home-Style' experiences
By Shivaji Dasgupta
logoJun 05, 2017 05:11 IST logo 6 Min read
Brandstand: From pester power to conscience keeper Guest Times
Brandstand: From pester power to conscience keeper
By Shivaji Dasgupta
logoMay 29, 2017 04:58 IST logo 6 Min read
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