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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Brandstand: Making Music with Duet Brands Guest Times
Brandstand: Making Music with Duet Brands
By Shivaji Dasgupta
logoOct 16, 2017 06:14 IST logo 3 Min read
Brandstand: From Integrated Communication Programmes to Integrated Business Models Guest Times
Brandstand: From Integrated Communication Programmes to Integrated Business Models
By Shivaji Dasgupta
logoOct 04, 2017 05:29 IST logo 5 Min read
Brandstand: Pop-Up Brands for festive times Guest Times
Brandstand: Pop-Up Brands for festive times
By Shivaji Dasgupta
logoSep 25, 2017 05:43 IST logo 5 Min read
Brandstand: Get ready for the Sushi Evolution Guest Times
Brandstand: Get ready for the Sushi Evolution
By Shivaji Dasgupta
logoSep 18, 2017 05:20 IST logo 5 Min read
Brandstand: The Seesaw Strategy to make cheaper look better Guest Times
Brandstand: The Seesaw Strategy to make cheaper look better
By Shivaji Dasgupta
logoSep 11, 2017 05:38 IST logo 5 Min read
Brandstand: Dealing with the DNA Dichotomy Guest Times
Brandstand: Dealing with the DNA Dichotomy
By Shivaji Dasgupta
logoSep 04, 2017 05:28 IST logo 5 Min read
Brandstand: Is your brand ready for the Skyfall Syndrome? Guest Times
Brandstand: Is your brand ready for the Skyfall Syndrome?
By Shivaji Dasgupta
logoAug 28, 2017 05:16 IST logo 5 Min read
Brandstand: Mission 2525 – In search of global consumer brands born in India Guest Times
Brandstand: Mission 2525 – In search of global consumer brands born in India
By Shivaji Dasgupta
logoAug 21, 2017 06:03 IST logo 6 Min read
Brandstand: Standing in line in an online world Guest Times
Brandstand: Standing in line in an online world
By Shivaji Dasgupta
logoAug 16, 2017 05:46 IST logo 5 Min read
Brandstand: Bring back the Brand Mnemonic Guest Times
Brandstand: Bring back the Brand Mnemonic
By Shivaji Dasgupta
logoAug 08, 2017 05:17 IST logo 5 Min read
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