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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Brandstand: From pester power to conscience keeperGuest Times
Brandstand: From pester power to conscience keeper
By Shivaji Dasgupta
logoMay 29, 2017 04:58 ISTlogo 6 Min read
Brandstand: From category experiences to experience alliancesGuest Times
Brandstand: From category experiences to experience alliances
By Shivaji Dasgupta
logoMay 22, 2017 05:02 ISTlogo 5 Min read
Brandstand: Brands as countries that unite and not divideGuest Times
Brandstand: Brands as countries that unite and not divide
By Shivaji Dasgupta
logoMay 15, 2017 05:02 ISTlogo 5 Min read
Brandstand: When brands demand a breakGuest Times
Brandstand: When brands demand a break
By Shivaji Dasgupta
logoMay 08, 2017 05:13 ISTlogo 5 Min read
Brandstand: The emotion in e-commerceGuest Times
Brandstand: The emotion in e-commerce
By Shivaji Dasgupta
logoMay 01, 2017 05:06 ISTlogo 6 Min read
Brandstand: The price we pay for luxuryGuest Times
Brandstand: The price we pay for luxury
By Shivaji Dasgupta
logoApr 24, 2017 10:15 ISTlogo 6 Min read
Brandstand: 'Love the trailer, watch the movie' Guest Times
Brandstand: 'Love the trailer, watch the movie'
By Shivaji Dasgupta
logoApr 18, 2017 10:59 ISTlogo 6 Min read
Guest Times: When stars become bigger than companiesGuest Times
Guest Times: When stars become bigger than companies
By Shivaji Dasgupta
logoApr 10, 2017 08:26 ISTlogo 6 Min read
Guest Times: Be original, not authenticGuest Times
Guest Times: Be original, not authentic
By Shivaji Dasgupta
logoApr 03, 2017 09:45 ISTlogo 5 Min read
Guest Times: Say bye-bye to the promise business. Welcome delivery businessGuest Times
Guest Times: The unforgettable world of 'Amnesia Marketing'
By Shivaji Dasgupta
logoMar 27, 2017 11:00 ISTlogo 6 Min read
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