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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Brandstand: When John is Jane and Lovely is Handsome Guest Times
Brandstand: When John is Jane and Lovely is Handsome
By Shivaji Dasgupta
logoMar 12, 2018 03:44 IST logo 4 Min read
Brandstand: Sridevi, the Forever Brand Guest Times
Brandstand: Sridevi, the Forever Brand
By Shivaji Dasgupta
logoMar 05, 2018 04:03 IST logo 4 Min read
Brandstand: The Indian as a Global Brand Guest Times
Brandstand: The Indian as a Global Brand
By Shivaji Dasgupta
logoFeb 26, 2018 03:56 IST logo 4 Min read
Brandstand: Nirav Modi and the world of Stiletto Brands Guest Times
Brandstand: Nirav Modi and the world of Stiletto Brands
By Shivaji Dasgupta
logoFeb 19, 2018 04:24 IST logo 4 Min read
Brandstand: When Loyalty has no Reward – Disintermediation 2.0 Guest Times
Brandstand: When Loyalty has no Reward – Disintermediation 2.0
By Shivaji Dasgupta
logoFeb 12, 2018 04:58 IST logo 4 Min read
Brandstand: Does your brand pass the basa test? Guest Times
Brandstand: Does your brand pass the basa test?
By Shivaji Dasgupta
logoFeb 06, 2018 04:33 IST logo 4 Min read
Brandstand: Why Manyavar gained more than Sabyasachi Guest Times
Brandstand: Why Manyavar gained more than Sabyasachi
By Shivaji Dasgupta
logoJan 29, 2018 04:46 IST logo 4 Min read
Brandstand: Swinging it for Swiggy Guest Times
Brandstand: Swinging it for Swiggy
By Shivaji Dasgupta
logoJan 22, 2018 05:25 IST logo 4 Min read
Brandstand: Why the Monk never grew Old Guest Times
Brandstand: Why the Monk never grew Old
By Shivaji Dasgupta
logoJan 15, 2018 04:52 IST logo 4 Min read
Brandstand: The game I play with yatra.com Guest Times
Brandstand: The game I play with yatra.com
By Shivaji Dasgupta
logoJan 09, 2018 04:41 IST logo 3 Min read
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