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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising Guest Times
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
By Shivaji Dasgupta
logoMay 14, 2018 05:40 IST logo 4 Min read
Brandstand: Why your Bank is no longer a Brand Guest Times
Brandstand: Why your Bank is no longer a Brand
By Shivaji Dasgupta
logoMay 07, 2018 05:51 IST logo 4 Min read
Brandstand: This decade of Taj Mahal brought to you by ITC Guest Times
Brandstand: This decade of Taj Mahal brought to you by ITC
By Shivaji Dasgupta
logoMay 02, 2018 05:03 IST logo 4 Min read
Brandstand: How Creative Agencies must seriously merge with Film Production Guest Times
Brandstand: How Creative Agencies must seriously merge with Film Production
By Shivaji Dasgupta
logoApr 23, 2018 05:22 IST logo 4 Min read
Guest Times: The pros and cons of the WPP era Guest Times
Guest Times: The pros and cons of the WPP era
By Shivaji Dasgupta
logoApr 17, 2018 06:27 IST logo 4 Min read
Brandstand: Should Air India remain an Indian brand? Guest Times
Brandstand: Should Air India remain an Indian brand?
By Shivaji Dasgupta
logoApr 16, 2018 05:09 IST logo 4 Min read
Brandstand: If Happiness was a Fest called Goa Guest Times
Brandstand: If Happiness was a Fest called Goa
By Shivaji Dasgupta
logoApr 09, 2018 05:04 IST logo 4 Min read
Brandstand: The airport as an Unification Brand Guest Times
Brandstand: The airport as an Unification Brand
By Shivaji Dasgupta
logoApr 03, 2018 05:43 IST logo 3 Min read
Brandstand: Building emotional synergies with media content and not just customer Guest Times
Brandstand: Building emotional synergies with media content and not just customer
By Shivaji Dasgupta
logoMar 26, 2018 05:07 IST logo 3 Min read
Brandstand: Why many of us could soon become Toys R Us Guest Times
Brandstand: Why many of us could soon become Toys R Us
By Shivaji Dasgupta
logoMar 19, 2018 04:47 IST logo 4 Min read
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