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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Brandstand: Does your brand have an Anecdote Strategy?Guest Times
Brandstand: Does your brand have an Anecdote Strategy?
By Shivaji Dasgupta
logoJun 13, 2018 04:55 ISTlogo 4 Min read
Brandstand: Why Uber must invest in a Series B brand strategyGuest Times
Brandstand: Why Uber must invest in a Series B brand strategy
By Shivaji Dasgupta
logoJun 04, 2018 05:16 ISTlogo 4 Min read
Brandstand: Is your brand a case study yet?Guest Times
Brandstand: Is your brand a case study yet?
By Shivaji Dasgupta
logoMay 28, 2018 05:55 ISTlogo 4 Min read
Brandstand: How Partnership Leadership is damaging the agency brandGuest Times
Brandstand: How Partnership Leadership is damaging the agency brand
By Shivaji Dasgupta
logoMay 21, 2018 05:49 ISTlogo 4 Min read
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian AdvertisingGuest Times
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
By Shivaji Dasgupta
logoMay 14, 2018 05:40 ISTlogo 4 Min read
Brandstand: Why your Bank is no longer a BrandGuest Times
Brandstand: Why your Bank is no longer a Brand
By Shivaji Dasgupta
logoMay 07, 2018 05:51 ISTlogo 4 Min read
Brandstand: This decade of Taj Mahal brought to you by ITCGuest Times
Brandstand: This decade of Taj Mahal brought to you by ITC
By Shivaji Dasgupta
logoMay 02, 2018 05:03 ISTlogo 4 Min read
Brandstand: How Creative Agencies must seriously merge with Film ProductionGuest Times
Brandstand: How Creative Agencies must seriously merge with Film Production
By Shivaji Dasgupta
logoApr 23, 2018 05:22 ISTlogo 4 Min read
Guest Times: The pros and cons of the WPP eraGuest Times
Guest Times: The pros and cons of the WPP era
By Shivaji Dasgupta
logoApr 17, 2018 06:27 ISTlogo 4 Min read
Brandstand: Should Air India remain an Indian brand?Guest Times
Brandstand: Should Air India remain an Indian brand?
By Shivaji Dasgupta
logoApr 16, 2018 05:09 ISTlogo 4 Min read
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