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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Brandstand: 'From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose' Guest Times
Brandstand: 'From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose'
By Shivaji Dasgupta
Oct 08, 2018 05:31 IST 4 Min read
Brandstand: 'Teach your brand to say No — Designing the Denial Experience' Guest Times
Brandstand: 'Teach your brand to say No — Designing the Denial Experience'
By Shivaji Dasgupta
Oct 01, 2018 06:33 IST 5 Min read
Brandstand: When women rule online Guest Times
Brandstand: When women rule online
By Shivaji Dasgupta
Sep 24, 2018 06:18 IST 4 Min read
Brandstand: The Renewal Crisis in Indian Marketing Guest Times
Brandstand: The Renewal Crisis in Indian Marketing
By Shivaji Dasgupta
Sep 17, 2018 06:25 IST 4 Min read
Brandstand: How Nike uses 'stand marketing' to do 'smart marketing' Guest Times
Brandstand: How Nike uses 'stand marketing' to do 'smart marketing'
By Shivaji Dasgupta
Sep 11, 2018 04:53 IST 3 Min read
Brandstand: Why Pepsi must consider the Virgin way Guest Times
Brandstand: Why Pepsi must consider the Virgin way
By Shivaji Dasgupta
Sep 04, 2018 05:42 IST 4 Min read
Brandstand: Banking 3.0 – From money management to relationship management to event management Guest Times
Brandstand: Banking 3.0 – From money management to relationship management to event management
By Shivaji Dasgupta
Aug 27, 2018 05:10 IST 4 Min read
Brandstand: What Ikea can learn from India Guest Times
Brandstand: What Ikea can learn from India
By Shivaji Dasgupta
Aug 20, 2018 05:20 IST 4 Min read
Brandstand: Will Rediffusion be the turning point of Indian advertising? Guest Times
Brandstand: Will Rediffusion be the turning point of Indian advertising?
By Shivaji Dasgupta
Aug 13, 2018 05:25 IST 4 Min read
Brandstand: Why the Micro-Mandi can become the next big retail idea Guest Times
Brandstand: Why the Micro-Mandi can become the next big retail idea
By Shivaji Dasgupta
Aug 06, 2018 05:30 IST 4 Min read
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