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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Brandstand: How Nike uses 'stand marketing' to do 'smart marketing' Guest Times
Brandstand: How Nike uses 'stand marketing' to do 'smart marketing'
By Shivaji Dasgupta
Sep 11, 2018 04:53 IST 3 Min read
Brandstand: Why Pepsi must consider the Virgin way Guest Times
Brandstand: Why Pepsi must consider the Virgin way
By Shivaji Dasgupta
Sep 04, 2018 05:42 IST 4 Min read
Brandstand: Banking 3.0 – From money management to relationship management to event management Guest Times
Brandstand: Banking 3.0 – From money management to relationship management to event management
By Shivaji Dasgupta
Aug 27, 2018 05:10 IST 4 Min read
Brandstand: What Ikea can learn from India Guest Times
Brandstand: What Ikea can learn from India
By Shivaji Dasgupta
Aug 20, 2018 05:20 IST 4 Min read
Brandstand: Will Rediffusion be the turning point of Indian advertising? Guest Times
Brandstand: Will Rediffusion be the turning point of Indian advertising?
By Shivaji Dasgupta
Aug 13, 2018 05:25 IST 4 Min read
Brandstand: Why the Micro-Mandi can become the next big retail idea Guest Times
Brandstand: Why the Micro-Mandi can become the next big retail idea
By Shivaji Dasgupta
Aug 06, 2018 05:30 IST 4 Min read
Brandstand: How beer can brew the India brand story Guest Times
Brandstand: How beer can brew the India brand story
By Shivaji Dasgupta
Jul 30, 2018 05:32 IST 4 Min read
Brandstand: Have you cracked your Festive Brand Strategy? Guest Times
Brandstand: Have you cracked your Festive Brand Strategy?
By Shivaji Dasgupta
Jul 23, 2018 06:00 IST 4 Min read
Brandstand: 'If they Cannes, why can't we?' The 'Sher Cannes' Formula Guest Times
Brandstand: 'If they Cannes, why can't we?' The 'Sher Cannes' Formula
By Shivaji Dasgupta
Jul 09, 2018 06:08 IST 4 Min read
Brandstand: The Lion of St. Mark and Brands of Brothers Guest Times
Brandstand: The Lion of St. Mark and Brands of Brothers
By Shivaji Dasgupta
Jul 02, 2018 05:10 IST 4 Min read
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