Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Guest Times

Brandstand: Is the integrated agency a colossal scam?

By Shivaji Dasgupta

Dec 04, 2018 03:48 IST logo

4 Min read

Guest Times

Brandstand: Can Alia Bhatt feed Uber Eats?

By Shivaji Dasgupta

Nov 26, 2018 04:30 IST logo

5 Min read

Guest Times

Brandstand: What exactly are we measuring?

By Shivaji Dasgupta

Nov 19, 2018 04:59 IST logo

4 Min read

Guest Times

Brandstand: When Deepika weds Ranveer

By Shivaji Dasgupta

Oct 30, 2018 03:48 IST logo

4 Min read

Guest Times

Brandstand: Creative work cultures post #MeToo

By Shivaji Dasgupta

Oct 22, 2018 05:49 IST logo

4 Min read

Guest Times

#MeToo: Why Good men must drive out Bad men

By Shivaji Dasgupta

Oct 17, 2018 06:29 IST logo

4 Min read

Guest Times

Brandstand: 'From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose'

By Shivaji Dasgupta

Oct 08, 2018 05:31 IST logo

4 Min read

Guest Times

Brandstand: 'Teach your brand to say No — Designing the Denial Experience'

By Shivaji Dasgupta

Oct 01, 2018 06:33 IST logo

5 Min read

Guest Times

Brandstand: When women rule online

By Shivaji Dasgupta

Sep 24, 2018 06:18 IST logo

4 Min read

Guest Times

Brandstand: The Renewal Crisis in Indian Marketing

By Shivaji Dasgupta

Sep 17, 2018 06:25 IST logo

4 Min read