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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Brandstand: 30 Bondel Road and the culture of an agency brand Guest Times
Brandstand: 30 Bondel Road and the culture of an agency brand
By Shivaji Dasgupta
logoJan 15, 2019 09:47 IST logo 4 Min read
Brandstand: Is the I-Phone a victim of demi-Moore's Law? Guest Times
Brandstand: Is the I-Phone a victim of demi-Moore's Law?
By Shivaji Dasgupta
logoJan 08, 2019 09:21 IST logo 4 Min read
Brandstand: Life Beyond Logo for WPP Guest Times
Brandstand: Life Beyond Logo for WPP
By Shivaji Dasgupta
logoDec 17, 2018 10:51 IST logo 3 Min read
Brandstand: Why Gandhiji must not fly Air India Guest Times
Brandstand: Why Gandhiji must not fly Air India
By Shivaji Dasgupta
logoDec 11, 2018 04:20 IST logo 4 Min read
Brandstand: Is the integrated agency a colossal scam? Guest Times
Brandstand: Is the integrated agency a colossal scam?
By Shivaji Dasgupta
logoDec 04, 2018 03:48 IST logo 4 Min read
Brandstand: Can Alia Bhatt feed Uber Eats? Guest Times
Brandstand: Can Alia Bhatt feed Uber Eats?
By Shivaji Dasgupta
logoNov 26, 2018 04:30 IST logo 5 Min read
Brandstand: What exactly are we measuring? Guest Times
Brandstand: What exactly are we measuring?
By Shivaji Dasgupta
logoNov 19, 2018 04:59 IST logo 4 Min read
Brandstand: When Deepika weds Ranveer Guest Times
Brandstand: When Deepika weds Ranveer
By Shivaji Dasgupta
logoOct 30, 2018 03:48 IST logo 4 Min read
Brandstand: Creative work cultures post #MeToo Guest Times
Brandstand: Creative work cultures post #MeToo
By Shivaji Dasgupta
logoOct 22, 2018 05:49 IST logo 4 Min read
#MeToo: Why Good men must drive out Bad men Guest Times
#MeToo: Why Good men must drive out Bad men
By Shivaji Dasgupta
logoOct 17, 2018 06:29 IST logo 4 Min read
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