Nisha Qureshi

ASCI launches due diligence service for endorsers

Ways to make an impressive case study for Cannes Lions

In-depth: Are alcohol brands finally targeting women or is it just a gimmick?

In-depth: How brands can make the most of the growing creators' economy

The media strategies which will set the course for 2022

In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?

Expecting a 75% growth in 2022, says Mehul Gupta of SoCheers

Strategy for 2022 is to create an everyday consumption proposition for markets where we're strong: Gourav Rakshit of Viacom18

There'll be more focus on performance measurements in 2022: Ketan Desai of Grey Group India

What trends will dominate the world of advertising in 2022?