Akanksha Nagar

Why adoption of e-com hasn't added significantly to growth of liquor brands

As OTT race heats up, MX player eyes non-Hindi, non-metro markets for growth

Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi

OOH sees signs of revival as people come out of homes, medium may recover by 2021-end

How wrong marketing strategy turns into a horrible consumer experience

India's adex to get FMCG boost, companies to spend 20% more on advertising in Q2

Boosting vaccination drive or opportunistic marketing? Brands offer freebies and discounts to vaccinated people

Why startups fail to extract long-term ROI from marketing campaigns

Facebook and Instagram better for brand conversations, Twitter to be explored in future for Taneira, says Taneira's Raghuvar Seth

Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio