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Akanksha Nagar

Why adoption of e-com hasn't added significantly to growth of liquor brands Marketing
Why adoption of e-com hasn't added significantly to growth of liquor brands
By Akanksha Nagar
Jul 22, 2021 10:54 IST 5 Min read
As OTT race heats up, MX player eyes non-Hindi, non-metro markets for growth OTT
As OTT race heats up, MX player eyes non-Hindi, non-metro markets for growth
By Akanksha Nagar
Jul 20, 2021 09:29 IST 3 Min read
Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi Marketing
Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
By Akanksha Nagar
Jul 16, 2021 10:52 IST 4 Min read
OOH sees signs of revival as people come out of homes, medium may recover by 2021-end Advertising
OOH sees signs of revival as people come out of homes, medium may recover by 2021-end
By Akanksha Nagar
Jul 13, 2021 09:49 IST 5 Min read
How wrong marketing strategy turns into a horrible consumer experience Marketing
How wrong marketing strategy turns into a horrible consumer experience
By Akanksha Nagar
Jul 07, 2021 10:36 IST 6 Min read
India's adex to get FMCG boost, companies to spend 20% more on advertising in Q2 Advertising
India's adex to get FMCG boost, companies to spend 20% more on advertising in Q2
By Akanksha Nagar
Jul 01, 2021 10:01 IST 4 Min read
Boosting vaccination drive or opportunistic marketing? Brands offer freebies and discounts to vaccinated people Marketing
Boosting vaccination drive or opportunistic marketing? Brands offer freebies and discounts to vaccinated people
By Akanksha Nagar
Jun 30, 2021 09:44 IST 4 Min read
Why startups fail to extract long-term ROI from marketing campaigns Marketing
Why startups fail to extract long-term ROI from marketing campaigns
By Akanksha Nagar
Jun 29, 2021 10:17 IST 6 Min read
Facebook and Instagram better for brand conversations, Twitter to be explored in future for Taneira, says Taneira's Raghuvar Seth Digital
Facebook and Instagram better for brand conversations, Twitter to be explored in future for Taneira, says Taneira's Raghuvar Seth
By Akanksha Nagar
Jun 29, 2021 09:10 IST 6 Min read
Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio Advertising
Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio
By Akanksha Nagar
Jun 23, 2021 09:06 IST 5 Min read
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