Akanksha Nagar

In-depth: Jewellery brands to increase ad spends by 30% this festive season

TV to get lion's share of Thums Up's ad spends for Tokyo 2020 Paralympic Games

Jockey to reintroduce TV in next quarter, will allocate 40% ad spends to medium

In-depth: FMCG booster dose for India's adex; sectoral ad spend to be 15% more than pre-Covid level

Snapdeal eyes a comeback during the festive season, will launch tactical ad campaigns

Brand safety a major concern, companies must be more careful about ad platforms they choose, says Chris Higgins of Netcore Cloud

How Angel Broking successfully transitioned from a traditional brokerage firm into Angel One, a youthful fintech platform

Diageo to bet big on digital, invest in experience-led platforms this festive season

Festive adspends likely to be better than 2019's pre-Covid festive levels, say experts

Need real women with real struggles as role models in ads, say brands