Akanksha Nagar

Why Ford India's exit is a marketing failure

In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction

Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season

Festive season to be key volume-driver for auto sector; EVs to give major push to adex

To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH

As bitcoin becomes the next 'digital gold', crypto industry increases ad spends by 4x for festive season

Retailers to emerge as large media players in digital advertising space: Taranjeet Singh of Criteo

Homegrown e-commerce platforms Ajio and Tata CLiQ Luxury likely to match advertising might of Amazon and Flipkart

Limited third-party brand-safety controls, lack in measurement limiting ad spends in digital

Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth