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Akanksha Nagar

Why Ford India's exit is a marketing failure Marketing
Why Ford India's exit is a marketing failure
By Akanksha Nagar
Sep 13, 2021 10:24 IST 5 Min read
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction In-depth
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
By Akanksha Nagar
Sep 06, 2021 10:01 IST 5 Min read
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season Advertising
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season
By Akanksha Nagar
Sep 03, 2021 10:25 IST 5 Min read
Festive season to be key volume-driver for auto sector; EVs to give major push to adex Advertising
Festive season to be key volume-driver for auto sector; EVs to give major push to adex
By Akanksha Nagar
Sep 03, 2021 10:12 IST 4 Min read
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH Advertising
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
By Akanksha Nagar
Sep 02, 2021 10:41 IST 5 Min read
As bitcoin becomes the next 'digital gold', crypto industry increases ad spends by 4x for festive season Advertising
As bitcoin becomes the next 'digital gold', crypto industry increases ad spends by 4x for festive season
By Akanksha Nagar
Sep 01, 2021 10:11 IST 4 Min read
Retailers to emerge as large media players in digital advertising space: Taranjeet Singh of Criteo Digital
Retailers to emerge as large media players in digital advertising space: Taranjeet Singh of Criteo
By Akanksha Nagar
Aug 31, 2021 10:13 IST 4 Min read
Homegrown e-commerce platforms Ajio and Tata CLiQ Luxury likely to match advertising might of Amazon and Flipkart Marketing
Homegrown e-commerce platforms Ajio and Tata CLiQ Luxury likely to match advertising might of Amazon and Flipkart
By Akanksha Nagar
Aug 31, 2021 09:22 IST 4 Min read
Limited third-party brand-safety controls, lack in measurement limiting ad spends in digital Digital
Limited third-party brand-safety controls, lack in measurement limiting ad spends in digital
By Akanksha Nagar
Aug 30, 2021 09:23 IST 4 Min read
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth Advertising
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
By Akanksha Nagar
Aug 26, 2021 10:00 IST 6 Min read
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