Akanksha Nagar

Brands can avoid trolls with a strong strategy and right content: Kanika Mittal of Twitter

Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales

In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting

Our ad appeals for more equal space for women in marriage: Mohey on its controversial #Kanyamaan commercial

Sirona Hygiene bets on print to spark conversations in menstrual hygiene industry

Durex faces flak on social media for tone-deaf 'sex education'-themed moment marketing

With 40% spike in ad spends, Livspace bets on TV for first time for its 'Don't try this at home' campaign

Why the fashion apparel industry has a 'plus-size problem'

Why brands shy away from plus-size customers

How Spinny built its brand on the power of radio