Akanksha Nagar

AC makers hope for a better summer, expect double-digit growth this fiscal

Bacardi to keep advertising budget digital-focused, to rope in influencers

Viewers' discoverability of content is the next challenge for OTT players: Amazon's Ravi Desai

Adobe Advertising Cloud helps advertisers understand consumers in a better way, says Vikram Chande of Adobe India

Stop using women as objects and props in ads, says Madonna Badger

Data can be both your friend and enemy, says Gordon Bowen of McGarryBowen

Brands must build human connections, focus on what consumers care, says Phil Kemish

Goafest 2019: Choice-making for the consumer must be made simpler, says Ravi Desai of Amazon

Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%

Haier to invest Rs 3,000 crore in India, targets $1 billion in revenues by 2020