Akanksha Nagar

In-depth: Is the concept of virality for marketers dead on Facebook?

How ASCI bid to monitor social media influencers will change the digital ecosystem

How brands can protect themselves from counterfeit products

How Paytm is maintaining its leadership position in the digital payment space

Parle Products ups digital spends to 15% after a tweet compels it to re-launch Rola Cola

Boom or gloom: What brands expect from Diwali

Why athleisure wear is outpacing the rest of apparel categories

Corporate tax rate cut will allow companies to spend more on advertising, says Vikas Iyer of Bajaj KTM

In-depth: Auto ad spend continue to grow despite sectoral slowdown

Pharma industry is comparatively insulated from slowdown, says Atish Majumdar of Lupin