Akanksha Nagar

Instagram hides likes: Relief for authentic content or drop in ad spends for brands?

Voice first, D2C and programmatic to be key trends next year: Bharat Khatri, Xaxis India

Not investing much on TV as it is not what it used to be, says Karan Shah of Society Tea

JetPrivilege reveals new brand identity InterMiles, expands from airline-centric to a travel and lifestyle rewards programme

What advertisers can gain from the surging mobile gaming user base in India

Online general insurance brand Acko plans to explore print medium

Meaningful content with brand advocacy works, not blind spending on any digital medium: Ajay Parihar of Dabur

How crowd marketing platform Brandie is helping brands build digital communities

In-depth: What do brand custodians bring to table as brand ambassadors?

Tech can enhance creativity but can't replace human creative spark, says Matthew Gyves of Adobe