viewers
As CTV surpasses DTH or Cable TV, advertisers focus on its measurement
Touted as IPL of entertainment, Bigg Boss 17 aims for 350-400 mn reach
Explained: How the raw-level data will benefit advertisers and broadcasters
Voot redirects users to JioCinema; how much sense does the unified App make?
'Rivalry week' adds 2.1 crore new viewers on Disney Star Network; Ratings up 44%
Star Sports adds 2.5 crore new viewers in week 4 of IPL; ratings up by 27%