TV viewership

News18 Network ad says its reach on counting day surpassed IPL finale

Has viewership of connected devices surpassed TV news channels?

Pay TV adds 11 million new subscribers this IPL season: Disney Star's Gurjeev Kapoor

Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season

Enough tailwind for us to believe we will break records this IPL season, says Sanjog Gupta of Star Sports

With 31% rating growth, IPL on TV continues to reign supreme surpassing all benchmarks pre-pandemic

In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers

IPL TV viewership returns to pre-Covid levels as viewer fatigue wears away

Why IPL won't scale up on Digital

TV viewership up by 5%, advertising grows by 11% between March 7-13