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third-party

Google’s U-turn on third-party cookies: Ad world buzzes with a mix of optimism and skepticism

By Khushi Keswani

Jul 24, 2024 13:13 IST logo

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Transparency, third-party measurement and affordability can fuel OTT advertising, say experts

Transparency, third-party measurement and affordability can fuel OTT advertising, say experts

By Nisha Qureshi

Mar 14, 2022 09:26 IST logo

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In-depth: How web browsers' move to restrict 'third-party' cookies affect brands

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